Pick your currency
Choose the currency you shop in. Prices will be formatted automatically.
Which pack wins?
Add 2+ packs of the same product. We normalize everything to price per gram/ml/piece and flag whatever trick is hiding inside.
Know the playbook
Seven moves every FMCG brand pulls at the shelf. Once you can name them, they stop working on you.
The Decoy Effect
A third option is placed purely to make one specific pack look irresistible. Spot it: a size whose price sits just slightly under the bigger pack while giving you clearly less product. Take instant coffee — a single-serve sachet might be $0.50 ($5.00/100g), a 50g jar $2.10 ($4.20/100g), and a 100g jar $3.80 ($3.80/100g). The tiny sachet exists to make the jar look like genius. Sometimes the large genuinely is best — sometimes it isn't. Per-unit math decides, vibes don't.
Flat multiplier packs
Brand X Chips: 52g for $2, 95g for $4, 147g for $6. Every option works out to roughly $0.038 per gram — identical value regardless of pack size. The bigger bag feels like a bulk deal but delivers zero savings: you just spend more money and eat more chips. Run any family of packs through the Compare tab: if the per-gram line is flat, buy the size you need, not the biggest one.
Shrinkflation
The sneakiest raise you'll ever pay. Price stays the same, pack quietly drops from 100g to 90g. Nothing changes at the counter, but your cost per gram jumped 11%. Cereal, coffee, snacks, detergent — serial offenders. Use Shrink Check when a pack feels lighter than memory; we quantify exactly how hard the hike hit.
The "% extra free" illusion
Free extra is added on top of a bigger base, so the saving shrinks: true % off = extra ÷ (100 + extra) × 100.
- 25% extra free =
20% off - 50% extra free =
33.3% off - 100% extra free =
50% off
"25% extra free" on the big pack sounds great — but that's only 20% off. Compare it against a straight "20% off" sticker on the smaller pack. The louder offer lost.
Combo & bundle traps
"Combo save $5!" — against what baseline? Add the shelf prices of the individual items yourself. Take a snack + drink combo: listed as $9.99, individual prices total $10.50. That's only 5% off. Under ~5% combined saving, the combo exists to move slow stock, not to reward you. A good combo saves 15%+. Bundle Check does this arithmetic before the combo sign does it to you.
Charm pricing (the .99 ending)
$19.99 reads as "one-something" in your head while being effectively $20. That's why almost every retail price ends in 9 or 99. Left-digit anchoring is the oldest trick in retail. Defense: round to the nearest whole number when budgeting, and always compare per-unit — decimals don't do psychology.
Fake MRP anchoring
The struck-through $29.99 may be a price nobody ever charged — invented to make $19.99 feel like charity. Verify with Claim Check using the original price, not the sticker's "was" price. Many staples sell below the marked price at discount stores.
The 20-second shelf checklist
- Convert everything to price per unit — mentally or here.
- Ignore the middle option until the ends are judged.
- Flat per-unit across sizes? Buy the small one.
- Translate "extra free" into true % off before comparing with % off stickers.
- Weigh the pack in your hand against last season if suspicious.
- Sum combo parts separately, always.
FAQ
What is a price per unit and why does it matter?
It's price divided by quantity — per gram, ml or piece. A 52g pack for $2 is $0.038/g, and a 147g pack for $6 is also $0.038/g. Same unit price, bigger spend. LootLens normalizes every pack and ranks them instantly so you never fall for the size trick.
How do I know if a discount is actually real?
Actual % = (original − sale) ÷ original × 100. If a sale says 40% off but the math says 25%, the claim is inflated. Claim Check runs this instantly, including the misleading "extra free" style offers.
What is shrinkflation?
Same price, smaller pack — a cereal box went from 500g to 425g at the same price and you silently pay 17% more per gram. Shrink Check quantifies the hidden hike from old vs new pack details.
Is LootLens free? Does it store my data?
Completely free, no account. Comparisons live only in your browser's local storage — nothing ever leaves your device.